What if you could sell out your online shop and stand out from the crowd once and for all? 

What if you could sell out your online shop and stand out from the crowd once and for all? 

(Not a trick question)

Question for you...

What if you could crack the code to making your shop stand out and attract customers who truly care about your product (and come back to shop again and again)? What if you could set up, streamline, and grow your product-based business with a systematic approach?

From artfully setting your shop apart, to curating product photos that pop off the page, to making sales and growing an engaged community on social media, you'll have the systems and strategies you need to stand out in your space, grow your customer base, and give them a memorable experience from the moment they first walk through the (virtual) doors of your business to the magic they feel when they receive the product they purchased. 

Or, let me rephrase that...

Sound like something you need? Keep reading! 

You'd be next-level confident sharing your product with the world, connecting with customers and making sales easier than ever

You'd know exactly what to say, and how to say it, to attract the right customers and build a community of loyal fans

You'd be able to clearly communicate your value and charge what your product is truly worth without worrying about being "too expensive"

You'd be getting DM's asking things like, "I heard about you from my friend! Where can I purchase this?" 

Imagine having a shop that people can't get enough of and a product that SELLS... without using gimmicky tactics or begging people to notice you.

What would happen? Let's take a look...

can you imagine...?

"Omg. I've been taking your workshops. I just launched my site and sold out within an hour. 😭 😱 ♥️ I still can't believe it. THANK YOU for so much education + inspiration that helped make that happen!"


“I sold out within an hour!”

If you want to learn how to grow a shop the effective and profitable way, I have something for you...

My step-by-step system to grow your online store.


OIA Shop School

Before you can grow, you must set up and streamline your shop in a way that will support your growth. In this module, you'll:

1. Select your winning product(s)
2. Curate a collection that will appeal to your target market
3. Stock your shop (without overspending)
4. Follow a foolproof formula to price your product in a way that will attract the right customer without selling yourself short
5. Solidify your store policies, customer service protocols, and shipping procedures

Contrary to popular belief, a brand does not stand out because of its colors or logo. It stands out because of its voice and how it makes someone feel. Here, you'll create a memorable experience so that your die-hard fans will recognize you anywhere. More specifically, you'll learn how to:

1. Develop an irresistible brand voice
2. Craft a clear brand story
3. Take product photos that pop off the page (even if you're on a budget)

Here's What You'll Find Inside

Production & Logistics

Branding & Visuals



In this module, you'll learn the steps and trade secrets you need to get in front of new audiences, be seen as an authority, and establish your expertise. More specifically, you'll learn: 

1. How to effectively network and gain exposure
2. A systematic approach to grow your community
3. How to tap into new audiences and triple your reach 

Social Media: Grow Your Community

Module four

Packed with frameworks to guide your storytelling, strategies to publish binge-worthy written and video content, this module will provide you with the tools you need to become magnetic to the right people. You'll learn:

1. My 3-Part Formula to make writing captions that connect with your ideal customers easy to create and fun to publish
2. How to set up a magnetic social media profile
3. A plan to consistently create engaging content
4. How to publish video content that sells your product

Social Media: Attract & Serve Customers

MODULE three


Drive Traffic with Pinterest


As a product-based business, you can grow your community, drive traffic, and even make sales while you sleep by learning how to properly leverage Pinterest. Taught by our very own in-house Pinterest strategist, this training will walk you through:

1. How to properly set up and optimize your profile 
2. The keywords and types of pins you need for a product-based business (and how to make them)
3. How to drive traffic and get customers on autopilot

Drive Traffic to Your Shop With Pinterest


Say goodbye to leaving money on the table and get ready to maximize your sales every time you launch a new product or roll out a new collection. In this module, you'll learn: 

1. A proven plan to effectively launch to your community 
2. How to get paid to test a new product in the market
3. The steps to running an influencer campaign

Launch and Sell

Module six

The Shop School is the first program of its kind that focuses on building a community-based business around a product by combining storytelling with systems and strategy. This program is designed to demystify setting up, streamlining, and marketing your product so that  you can set your shop up for success, attract loyal customers and turn them into raving fans. 

What makes The Shop School different?


The Shop

you might be wondering...

Pricing and Profit Predictor Template to Help You Know Your Numbers

Exclusive Resource Guide to Suppliers, Fulfillers, Tools & More



Take a peek at a few of my favorite components inside The Shop School...

50+ Page Course Workbook to Guide Your Learning 


3-Part Pinterest Training to Help You Drive Traffic to Your Shop


My 3-part Formula to Create Binge-worthy Captions (even if you're not a writer)


Are you ready to


Are you ready to


Streamline your workload with the following templates:



Interested in kicking your marketing up a notch but not sure where it starts when it comes to paid ads? This limited time bonus is available only during this enrollment period and is taught by one of our very own marketing strategists. Inside, you'll learn the 7 steps to get started with paid Instagram, Facebook, and Pinterest ads. More specifically, you'll learn:

In addition to everything inside of The Shop School, you'll also get access to these bonuses to kickstart your shop's growth:

The Template Suite

Exclusive Resource List


Bonus 02

No more guessing where to source or print products, which fulfillment companies are reliable, or how to create all those beautiful, branded packing materials you see other shop owners featuring on social media. This list provides you with a breakdown of wholesale suppliers for a variety of different types of products, trusted and ethical brands to order blanks from, as well as legit fulfillment companies to check out when you're ready to make the switch from packing boxes in your garage to outsourcing your shipping and handling so you can step out of the weeds and into the CEO role.

Get Started with Ads

Bonus 03


How to write ad copy that converts

How to set up and run an ad through your ads manager 

How to maintain and analyze the performance of an ad

      Product Description Templates

      Customer Service Protocol Template

      Pricing & Profit Predictor Template

      Brand Style Guide Template

      Influencer Campaign Organizer

Hi, I'm Jordan
(but you can call me J)

Over the last six years, I've been able to turn a small start in the product space into a national brand and opportunities bigger than my wildest dreams. 

I learned a thousand valuable lessons along the way, made some major mistakes, and tried a dozen different strategies until I found the ones that actually worked... you know, the ones that lead to real growth and move the needle in the direction you want to go.

Before I knew it, my small shop graduated from being run out of my storage closet to having a warehouse, a team, and an engaged social media community. I love what we do, and wake up every day excited to build something meaningful.

hey there!

But it wasn't always this way. 

Check out that throwback photo, heyo! Look, before I ever had a warehouse, a team, or a big following, I was in your shoes: a solo-preneur, struggling to juggle everything, and wearing ALLL the hats. My trajectory began with a tiny Etsy store where I sold faith-based, hand-lettered home and wedding decor... and packaged out of a storage closet. Trust me, it was nothing fancy. I know from experience that when you're doing so much on your own, it's common to feel overwhelmed. And when you post about your new product only to hear crickets in return, it's tempting to throw in the towel. In other words, I GET IT.  

So in this program, I'm pulling back the curtain and revealing exactly how I managed to turn a tiny Etsy shop that I started out of a storage closet into a multi six-figure Shopify store complete with warehouses, a team, and so much more. Step by step, I'm going to show you exactly what to do.

Because If it's possible for me, it's possible for you.

Try it for 14 days. Get your money back if it didn’t work for you.

There's literally no risk involved because you're backed by our 14-day money back guarantee. Buy it, try it, apply it. If it doesn't work for you after a valiant effort, simply email our team at [email protected] within 14 days of purchase, and we'll issue a full refund. Yep, we're that confident you'll love this.

money back 


“Jordan is one of the best in leading community in authenticity. I received so much clarity working with her... and I did more sales in my shop this July than I did all of last Q4!”

Cat is building a community of loyal customers (and making more sales) 

“Ginny encouraged me to finally go out on my own and start my own business. I don't regret it for a second!

Steven Started his own biz


real results

"My engagement has skyrocketed, leading to growth in my community and more wholesale orders!"

Anna, Copper Paper Co.

ANNA's Engagement & orders skyrocketed

Our Approach Really Works

"I've gained confidence to actually use Instagram stories, and work on adding to my highlights. I've gotten a lot more traffic through people clicking the link in my Instagram bio & my sales conversion is up."

Jane, Lettering Artist and Etsy Seller

Jane Gained confidence to sell... & made more sales!

"So I took your advice and in the past two days I've already made more sales than I normally do in one month!"

hannah sold more in 2 days than sHe did in 1 month

Hannah, Shop Harper Kay

Study at your own pace

simplify your processes


Follow a proven roadmap

It's time to stop playing small, quit second-guessing yourself, and put an end to running on an endless hamster wheel of trial and error once and for all. It's time for you to step into this thing you just know that you can do. So if you're ready to stand out from the crowd, grow a community of raving fans, and follow a plan to sell your product the people who need it...

You're in the right place.

YOU HAVE permission to succeed & Go for your wildest dreams.

— Jordan lee dooley

How It Works

Consider this your bachelor's degree in running an e-commerce store. Enroll in the program and get ready to soar. 


Learn at your own pace, implement the steps, connect with fellow students, and toss your cap upon completion. 🎓


Watch your business transform as you leverage the power of story and build a sold out community for your shop


Have a proven, profitable product you proudly share with the world

Stand out in your space and be seen as an authority, not just another shop 

Be able to clearly articulate what you do and who you do it for on demand confidently

Know exactly what to say and how to say it when it comes to your social media content

Have a simple and effective plan to launch and sell your product with confidence

Be able to attract ideal customers and turn them into raving fans 

By the end of The shop school, you will...

This is for you if:

you want to sell a product online

You're an influencer or service based Biz & want to launch a product

You're a maker, artist, or shop owner struggling to grow

You're having trouble getting your stuff seen on social media

You feel like you're blending into a sea of shops who sell the same thing

You have a following and want to monetize it with your own product

We'll give you the tools, the steps, and the frameworks it takes. But at the end of the day, to get the results you're looking for, it's on you to do the work: to practice, to implement, and to ask for honest feedback. 

This program includes everything you need to build a shop that stands out and grow an engaged community so that you can sell out your products.

Standing out from the crowd on social media

Building a system that can support your growth.

Attracting your dream customers and feeling the fulfillment that comes with serving them well

Cultivating a community of paying customers who become raving fans (and can't help but tell their friends about you)

Creating and sustaining processes and systems for added efficiency and profitability. 

Feeling more balanced, and rested, and in alignment with the products you produced and the purpose of your shop

If you want this to be the year that you *finally* commit to:

Believing in your value and confidently standing behind your pricing, knowing your product is worth it... 

More than 95% of all purchases are expected to be made online by 2040

did you know...

Let's Do This Thing!


I'm really busy. Can I work at my own pace?

Absolutely. This program is set up to accommodate a busy schedule and you are free to work at your own pace.

Frequently Asked Questions

How long will I be able to access the program?

You will have access to the portal for one full year. Just like if you were to enroll in a semester or year long class in a university, this is for your benefit by providing you plenty of time to work at your own pace while still incentivizing you to complete and implement the course work so that you can see the results you're aiming for.

I haven't started my online shop yet. Will this help me?

Absolutely. We cover the foundational components to set up your shop for success, such as product development and customer service protocols, that will not only help you get started but will also be necessary to support growth and sales. 

I already started my online shop. Will this help me grow?

If you've started but feel like you're stuck and seeing little to no growth, this will help you stand out from the crowd and jumpstart your social media marketing game.

I'm not very tech savvy. Will this be difficult for me to implement?

Not to worry, very little tech is required for this program, and all of the tools we recommend you use are very user friendly and easy to implement.

How do I access the material after I complete my purchase?

You will be sent a confirmation email as well as an email with your account log in information and a link to sign in. Be sure to save your password in a safe place to use each time you need to log in. Any time you need to access your portal in the future, simply enter your username and password at learn.theownitacademy.com/login.

Is only for online shops? Can I benefit from this program if I have a brick and mortar store?

This program solely focuses on ecommerce. If you have a physical location but want to grow your online sales, this program will help you do that. However, we do not cover any details on running or managing a brick and mortar storefront. 

Let's do this.

are you ready?

Enroll now for instant access to the complete Shop School curriculum, private student community, and exclusive bonus suite. Get ready to stop hustling and start growing.