What if you could sell out your online shop and stand out from the crowd once and for all?
What if you could sell out your online shop and stand out from the crowd once and for all?
What if you could crack the code to making your shop stand out and attract customers who truly care about your product (and come back to shop again and again)? What if you could set up, streamline, and grow your product-based business with a systematic approach?
From artfully setting your shop apart, to curating product photos that pop off the page, to making sales and growing an engaged community on social media, you'll have the systems and strategies you need to stand out in your space, grow your customer base, and give them a memorable experience from the moment they first walk through the (virtual) doors of your business to the magic they feel when they receive the product they purchased.
Or, let me rephrase that...
Sound like something you need? Keep reading!
You know that in order to have a successful online shop, you need to stand out in a saturated space...
You know that in order to have a successful online shop, you need to stand out in a saturated space.
Feeling like it's all been done before, and like other people are doing it better. You look around at the competition and ask yourself, "How can I possibly stand out?"
You're wearing a lot of hats. Between product development, shipping, and customer service, you barely have time to take on the role of Chief Marketing Officer, too.
At this point, learning calculus sounds easier than getting paying customers. You have a hard time getting your stuff seen on social media, your followers barely buy, and you just can't figure out why.
You're trying to be "affordable" so that people will buy... but also don't want to sell yourself short when it comes to pricing. It's all just so confusing!
Right now, however, you might be dealing with...
You'd be next-level confident sharing your product with the world, connecting with customers and making sales easier than ever
You'd know exactly what to say, and how to say it, to attract the right customers and build a community of loyal fans
You'd be able to clearly communicate your value and charge what your product is truly worth without worrying about being "too expensive"
You'd be getting DM's asking things like, "I heard about you from my friend! Where can I purchase this?"
What would happen? Let's take a look...
"Omg. I've been taking your workshops. I just launched my site and sold out within an hour. 😭 😱 ♥️ I still can't believe it. THANK YOU for so much education + inspiration that helped make that happen!"
Before you can grow, you must set up and streamline your shop in a way that will support your growth. In this module, you'll:
1. Select your winning product(s)
2. Curate a collection that will appeal to your target market
3. Stock your shop (without overspending)
4. Follow a foolproof formula to price your product in a way that will attract the right customer without selling yourself short
5. Solidify your store policies, customer service protocols, and shipping procedures
Contrary to popular belief, a brand does not stand out because of its colors or logo. It stands out because of its voice and how it makes someone feel. Here, you'll create a memorable experience so that your die-hard fans will recognize you anywhere. More specifically, you'll learn how to:
1. Develop an irresistible brand voice
2. Craft a clear brand story
3. Take product photos that pop off the page (even if you're on a budget)
In this module, you'll learn the steps and trade secrets you need to get in front of new audiences, be seen as an authority, and establish your expertise. More specifically, you'll learn:
1. How to effectively network and gain exposure
2. A systematic approach to grow your community
3. How to tap into new audiences and triple your reach
Packed with frameworks to guide your storytelling, strategies to publish binge-worthy written and video content, this module will provide you with the tools you need to become magnetic to the right people. You'll learn:
1. My 3-Part Formula to make writing captions that connect with your ideal customers easy to create and fun to publish
2. How to set up a magnetic social media profile
3. A plan to consistently create engaging content
4. How to publish video content that sells your product
LET'S BREAK it DOWN
As a product-based business, you can grow your community, drive traffic, and even make sales while you sleep by learning how to properly leverage Pinterest. Taught by our very own in-house Pinterest strategist, this training will walk you through:
1. How to properly set up and optimize your profile
2. The keywords and types of pins you need for a product-based business (and how to make them)
3. How to drive traffic and get customers on autopilot
Say goodbye to leaving money on the table and get ready to maximize your sales every time you launch a new product or roll out a new collection. In this module, you'll learn:
1. A proven plan to effectively launch to your community
2. How to get paid to test a new product in the market
3. The steps to running an influencer campaign
The Shop School is the first program of its kind that focuses on building a community-based business around a product by combining storytelling with systems and strategy. This program is designed to demystify setting up, streamlining, and marketing your product so that you can set your shop up for success, attract loyal customers and turn them into raving fans.
you might be wondering...
Pricing and Profit Predictor Template to Help You Know Your Numbers
Exclusive Resource Guide to Suppliers, Fulfillers, Tools & More
50+ Page Course Workbook to Guide Your Learning
3-Part Pinterest Training to Help You Drive Traffic to Your Shop
My 3-part Formula to Create Binge-worthy Captions (even if you're not a writer)
Streamline your workload with the following templates:
Interested in kicking your marketing up a notch but not sure where it starts when it comes to paid ads? This limited time bonus is available only during this enrollment period and is taught by one of our very own marketing strategists. Inside, you'll learn the 7 steps to get started with paid Instagram, Facebook, and Pinterest ads. More specifically, you'll learn:
No more guessing where to source or print products, which fulfillment companies are reliable, or how to create all those beautiful, branded packing materials you see other shop owners featuring on social media. This list provides you with a breakdown of wholesale suppliers for a variety of different types of products, trusted and ethical brands to order blanks from, as well as legit fulfillment companies to check out when you're ready to make the switch from packing boxes in your garage to outsourcing your shipping and handling so you can step out of the weeds and into the CEO role.
READY TO SEE THE EPIC BONUSES?
How to write ad copy that converts
How to set up and run an ad through your ads manager
How to maintain and analyze the performance of an ad
Product Description Templates
Customer Service Protocol Template
Pricing & Profit Predictor Template
Brand Style Guide Template
Influencer Campaign Organizer
Hi, I'm Jordan
(but you can call me J)
Over the last six years, I've been able to turn a small start in the product space into a national brand and opportunities bigger than my wildest dreams.
I learned a thousand valuable lessons along the way, made some major mistakes, and tried a dozen different strategies until I found the ones that actually worked... you know, the ones that lead to real growth and move the needle in the direction you want to go.
Before I knew it, my small shop graduated from being run out of my storage closet to having a warehouse, a team, and an engaged social media community. I love what we do, and wake up every day excited to build something meaningful.
But it wasn't always this way.
Check out that throwback photo, heyo! Look, before I ever had a warehouse, a team, or a big following, I was in your shoes: a solo-preneur, struggling to juggle everything, and wearing ALLL the hats. My trajectory began with a tiny Etsy store where I sold faith-based, hand-lettered home and wedding decor... and packaged out of a storage closet. Trust me, it was nothing fancy. I know from experience that when you're doing so much on your own, it's common to feel overwhelmed. And when you post about your new product only to hear crickets in return, it's tempting to throw in the towel. In other words, I GET IT.
So in this program, I'm pulling back the curtain and revealing exactly how I managed to turn a tiny Etsy shop that I started out of a storage closet into a multi six-figure Shopify store complete with warehouses, a team, and so much more. Step by step, I'm going to show you exactly what to do.
There's literally no risk involved because you're backed by our 14-day money back guarantee. Buy it, try it, apply it. If it doesn't work for you after a valiant effort, simply email our team at [email protected] within 14 days of purchase, and we'll issue a full refund. Yep, we're that confident you'll love this.
“Jordan is one of the best in leading community in authenticity. I received so much clarity working with her... and I did more sales in my shop this July than I did all of last Q4!”
“Ginny encouraged me to finally go out on my own and start my own business. I don't regret it for a second!
"My engagement has skyrocketed, leading to growth in my community and more wholesale orders!"
Anna, Copper Paper Co.
Our Approach Really Works
"I've gained confidence to actually use Instagram stories, and work on adding to my highlights. I've gotten a lot more traffic through people clicking the link in my Instagram bio & my sales conversion is up."
Jane, Lettering Artist and Etsy Seller
"So I took your advice and in the past two days I've already made more sales than I normally do in one month!"
Hannah, Shop Harper Kay
It's time to stop playing small, quit second-guessing yourself, and put an end to running on an endless hamster wheel of trial and error once and for all. It's time for you to step into this thing you just know that you can do. So if you're ready to stand out from the crowd, grow a community of raving fans, and follow a plan to sell your product the people who need it...
You're in the right place.
YOU HAVE permission to succeed & Go for your wildest dreams.
Consider this your bachelor's degree in running an e-commerce store. Enroll in the program and get ready to soar.
Learn at your own pace, implement the steps, connect with fellow students, and toss your cap upon completion. 🎓
Watch your business transform as you leverage the power of story and build a sold out community for your shop
We'll give you the tools, the steps, and the frameworks it takes. But at the end of the day, to get the results you're looking for, it's on you to do the work: to practice, to implement, and to ask for honest feedback.
Standing out from the crowd on social media
Building a system that can support your growth.
Attracting your dream customers and feeling the fulfillment that comes with serving them well
Cultivating a community of paying customers who become raving fans (and can't help but tell their friends about you)
Creating and sustaining processes and systems for added efficiency and profitability.
Feeling more balanced, and rested, and in alignment with the products you produced and the purpose of your shop
Believing in your value and confidently standing behind your pricing, knowing your product is worth it...
Absolutely. This program is set up to accommodate a busy schedule and you are free to work at your own pace.
Frequently Asked Questions
You will have access to the portal for one full year. Just like if you were to enroll in a semester or year long class in a university, this is for your benefit by providing you plenty of time to work at your own pace while still incentivizing you to complete and implement the course work so that you can see the results you're aiming for.
Absolutely. We cover the foundational components to set up your shop for success, such as product development and customer service protocols, that will not only help you get started but will also be necessary to support growth and sales.
If you've started but feel like you're stuck and seeing little to no growth, this will help you stand out from the crowd and jumpstart your social media marketing game.
Not to worry, very little tech is required for this program, and all of the tools we recommend you use are very user friendly and easy to implement.
You will be sent a confirmation email as well as an email with your account log in information and a link to sign in. Be sure to save your password in a safe place to use each time you need to log in. Any time you need to access your portal in the future, simply enter your username and password at learn.theownitacademy.com/login.
This program solely focuses on ecommerce. If you have a physical location but want to grow your online sales, this program will help you do that. However, we do not cover any details on running or managing a brick and mortar storefront.