Find your focus & build your business

Classes, tools, and community to help multi-passionate women build a home-based business they love (and won't get bored of) 



Confusion is costing you.




Whether you're just starting out or are years into business, it's expensive to constantly start new projects before one has a chance to succeed, and your sales will suffer when you're unclear on what you do.

It's hard to move the needle forward when your attention is divided between all the balls you have in the air or when you're constantly jumping from one idea to the next without sticking with one long enough to see it succeed. 

When you try to speak to everyone, you will attract no one. In a saturated market, the only way to stand out is to know exactly who your customer is, the solution you provide, and how to speak directly to them.



Perfect for beginners, this bite-size program is a roadmap with the exact steps to set your business up for success. From identifying your market to creating a business budget and building a stand out brand, this gives you everything you need to start your business off on the right foot.  

What if you could make your product-based business stand out and attract customers who truly care about your product (and come back to shop again and again)? From artfully setting your online shop apart, to making sales and growing an engaged community on social media, you'll have the systems and strategies you need to stand out in your space, grow your customer base, and give them a memorable experience from the moment they first walk through the (virtual) doors of your business to the magic they feel when they receive the product they purchased. 




"I just had to share my success! I opened my Etsy shop and I received my first sale from someone in California! Since then, I've made 21 sales and am shipping to 6 different states! I am amazed!"

- Courtney S.


"This gave me a new perspective and the push I needed. It's a strategic framework designed to bring clarity while also digging deep, which I LOVE!"



"I just wanted to take a moment to say THANK YOU for creating this program. I FINALLY know what business to focus on in this current season of my life and I couldn't be more thrilled!"



"I finally have clarity as I lead my community-based business. I received so much clarity  as well as some tangible action steps. I've since implemented them and saw amazing results. I did more sales in my online shop in the last month than I did all of last Quarter 4!"

- Cat G.



Hi, I'm Jordan Lee Dooley, and I founded the Own It Academy to provide business education to women who want to learn how to build a business from home to fund their health, families, and households (without having to go back to college and take on all that student loan debt). 

I first started my business because I knew was that I wanted a flexible career that would allow me to stay at home with my future family while still contributing financially. So, I started a small Etsy shop, which eventually led to blogging, publishing, podcasting, and more. 

When my family building journey got off to a rather bumpy start, I was reminded why I started a small business in the first place. As I recovered after my second loss in a row, it dawned on me: Over the last six years, I had done the thing I said I wanted to do. I had the flexibility to rest, recover, and take the time I needed thanks to the business I'd built. It ignited a fire in me and that day, I decided I would help women who desire to do the same thing.

So, if you find yourself with a similar dream to stay at home but still do something you love, here at the Own It Academy, we're here to be your compass, your roadmap, and your support team as you start, streamline, and scale your business. Our aim to create a resource for multi-passionate, ambitious women who prioritize their home and family makes us unlike any other business education resource out there. And we're honored to be your guide.

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